Month: October 2012

Alex in a central comandante in our league of developers. He's taken on some of the toughest and more perplexing challengers out there, and with a steely eye and a repertoire of coding knowledge, he's developed some of our most innovative solutions. With a true knack for taking complex problems and reducing them to their simplest key form, there are few development problems that would make Alex hesitate.

But web development isn't his entire life. After work, Alex is a marathon runner, adventurer and Walking Dead enthusiast (the comics, of course).

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Radii is proud to announce the launch of the Raising the Grade website in early October 2012. Raising the Grade is a new interactive program from the Boys and Girls Clubs of Canada focused at increasing the educational potential of at-risk youth nationwide. Proudly supported by the Rogers Youth Fund, Rogers Raising the Grade is rolling out to 25 Boys and Girls Clubs across the country, each of which have access to a state-of-the-art Raising the Grade Technology Centre complete with electronic resources to support learning and the growth of valuable technology skills.

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Let's get one thing clear: social media matters. Unfortunately, like many perfectly valid pursuits undermined by the high ratio of teenagers doing them (okay, not many), social media is often an afterthought--if it isn't shrugged off entirely. From a business perspective, it deserves to be taken seriously. And by "seriously," we mean that it is worthy of effort and intention, not that it has to be (or should be, in any manner) approached with the same dry ploys of direct mail marketing or the stale sincerity of the decade-old spam collecting cyberdust in unread email folders.

But even those who embrace social media often overlook one very important element--the user experience. Social media is an organic, interaction-based organism. Without an effort to intentionally include social media into a comprehensive web initiative from the ground up, it will suffer. So how exactly does user experience fit in with social media?

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