Stories may be the single most powerful way to convey an idea to another human being. At its most fundamental, it's not only how we learn about the world around us, it's how we interpret it and teach it to others. Metaphors and descriptions spark understanding in a way that plain-and-dry data never can. But although Story itself is rarely disputed as a powerful way to educate and humanize tedious subjects, it's often overlooked as a method to improve the user experience of websites today.
For the web industry, storytelling by design is a growing interest of many designers. But why? Do cookie-cutter websites really leave anything left to be desired? And moreover, can storytelling by design have a practical purpose beyond subjective aesthetics?