Traffic Hardware + Design — Website and Product Catalogue
Traffic Hardware and Design
Traffic Hardware + Design approached us to create their website and online presence while also producing various print pieces to accompany the new website. Amidst the build of the site, we were also asked to create the firms corporate identity and branding.
Beauty and Usability
Clean, neutral design elements were implemented because we believe that usability is our utmost priority. Commercial hardware retail can be dull and lengthy so we isolated the important details and showcased what is important to users: imagery, specifications, and price.
We created a clean, modern product portfolio and e-commerce website. The design revolved around a neutral grey palette while using bright colours from the logo as accents. Usability and the ability for the website to function on as many devices as possible were our top priorities.
Print with Impact
The main goal was leave an impact and positive impression on potential clients while giving Traffic Hardware a modern, upbeat feel. Finding the right balance between design and commercial content was a challenge. High contract monotone photography was juxtaposed against basic colour shapes to create a strong visual contrast.
- Adobe Creative Suite
- Website Hosting
While it may seem difficult to modernize commercial traffic hardware, we were happy to accept the challenge. In completing this project we were able to establish an online brand presence for Traffic Hardware + Design while driving potential clients by leveraging e-commerce.