Edmonton Oilers Fan Truck

Edmonton Oilers

“We’re in oil country”

When we were approached by custom auto builder Concepts on Wheels to help with the visual design of a truck, we didn’t know it was going to be for our favourite western Canadian NHL team: the Edmonton Oilers!

The Story

Given the task of customizing a Ford truck to be given away to one lucky fan, we were called in to lead the graphics design component of the project. Graphics, production, and supporting print materials–we were in charge of it all.

Big graphics know-how

Our team got down to creating a themed design that boosted the Oilers team branding and spoke to Albertan fan-base. Working with the Concepts team, from the most minute graphics detail for the truck interior to the extra-large graphics for the exterior wrap, we came up with some real eye candy for the fans.


  • Adobe Creative Suite

The Team

Honrio Cham
Project Lead

Honrio Cham
Creative Lead

Andrew Kwong
Graphic Design

Concepts On Wheels
Vehicle Build

The Outcome

Seeing our concept become a driveable reality: that was the best feeling. Our design team really shone the brightest when they were up against tight deadlines and had to deliver for a major NHL brand and their partner the Ford Motor Company!