Leafs and Raptors Trailers

Maple Leaf Sports and Entertainment

Designing for the fans

The Toronto Maple Leafs and Toronto Raptors, are the 2 biggest names in Canadian professional sport. We had the opportunity to take part in designing and creating the renderings for the themed trailers that would be rolled out to impress their fans across the country.

The Story

Working with the team at Defined Designs (automotive customization specialists), we were commissioned to design “Fan Zone” trailers for the Maple Leafs and Raptors. The teams have fans across the nation that can’t get up close, so the concept was to bring the locker rooms of the teams directly to the fans.

See it before you build it

Our key role in this collection of projects was to create detailed design renderings of the trailers before going to production. Using a mix of Google SketchUp, Artlantis and Adobe Creative Suite, our designers were able to give key stakeholders an accurate to scale illustration of what to expect and blueprints for the build.


  • Adobe Creative Suite
  • Google SketchUp
  • Artlantis

The Team

Honrio Cham
Project Lead

Trevor Smyth
3D Artist

Defined Designs
Vehicle Build

Concepts On Wheels
Vehicle Build

The Outcome

These trailers have made their way across the nation and can be seen regularly outside the Air Canada Centre in Toronto. We get a kick out of seeing our concepts and designs in reality every time we pass by. It was a pleasure working with the team at Defined Designs and Maple Leaf Sports We really enjoyed these projects, you can say that these were designed for the fan, by the fans (us)!