November 9, 2015 by radii
Stories may be the single most powerful way to convey an idea to another human being. At its most fundamental, it's not only how we learn about the world around us, it's how we interpret it and teach it to others. Metaphors and descriptions spark understanding in a way that plain-and-dry data never can. But although Story itself is rarely disputed as a powerful way to educate and humanize tedious subjects, it's often overlooked as a method to improve the user experience of websites today.
For the web industry, storytelling by design is a growing interest of many designers. But why? Do cookie-cutter websites really leave anything left to be desired? And moreover, can storytelling by design have a practical purpose beyond subjective aesthetics?
January 31, 2014 by radii
A landing page is a key part of a business’ online marketing arsenal. It is an expertly designed web page that serves to engage the user into following through a conversion funnel.
How should it work? The user looks for something specific and their search brings them to the business’ landing page. The page then provides the exact information that the user is looking for, and goes on further to engage the user towards lead generation.
Not all landing pages are created equal. So what elements then, make a landing page great?
Web Design Trends
Each year, we like to take a look at how the web (and specifically web design) is evolving and cast our predictions at what the new year holds. Our 2012 predictions hit fairly close. While some of our 2013 predictions certainly came true, it looks like some of them (such as flat design) are still taking place as an ongoing trend as we enter 2014.
So here's our list for 2014: the four most important trends we expect to see more as the year goes on. Enjoy!
Any career in a technology-based field is going to require quick thinking and a growing skill set, so graphic designers starting a career in the web industry have to hit the ground running. Here's the top ten things every beginning designer should know.