Adidas Adizone Trailer

Adidas

“We got in the zone”

Adidas wanted a mobile station that could be taken on tours across the country to bring their brand to their fans. We teamed up with Concepts on Wheels to create the perfect “Adizone” Trailer.

The Story

While Concepts of Wheels focused on the trailer build, we dished out the visual and space design. Taking the iconic Adidas look, we interpreted it into our design concept renderings to create an ultra-cool space to showcase their best wares.

It came in 3D

Everything started from an idea in our mind that was then transferred onto paper with a sketch. From there, our artists rendered in 3D the ultimate space that illuminated modern energy while respecting the fundamentals of the brand.

On-board tech

Good looks were not enough! With the design in place, we went further by providing the space with support for all on-board technology. This included wireless data collection that provided Adidas with key campaign metrics.

Technologies

  • Adobe Creative Suite
  • 3D Studio Max

The Team

Honrio Cham
Project Lead

Tom Fung
Creative Lead

Michelle Wong
Graphic Design

David Yoshida
Technology Lead

Concepts On Wheels
Vehicle Build

The Outcome

It was so much fun to be able to create a design for such a well-known, international brand. Our team got so involved with this project that we were eating and breathing Adidas for two months straight! I’d say we got a small taste of what international stardom feels like.