It's true--content is king. The power to make or break your website, to land or lose a lead, lies in the copy. When a potential client lands on your website, an impression will be formed in their mind within seconds. Studies have shown that the very first thing a visitor notices is the design and overall aesthetics of the website--which can certainly be impressing itself--but the ultimate deciding factor is the message that the copy delivers.
As the web continues to evolve and it becomes even more commonplace for businesses of all sizes to have websites, excuses for bad web copy are diminishing rapidly. But what defines "bad web copy"?
We've outlined seven common web copy mistakes that can turn away potential clients.