Rebranding is a major process for any business to undergo, but it can play a critical role in the well-being of a company, especially if the need is present and the business is well-prepared.
Unfortunately, there are many common misconceptions about the rebranding process or why, in fact, a business would choose to rebrand. If you're considering rebranding, this is a quick run down on what you need to know before you rebrand to help save you time, money and effort--and make the most of your rebranding.
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Stock photography has many upfront benefits to it: it's convenient, usually professional and there's a huge variety of stock images available on the internet. But if you've taken even a cursory glance around the web, especially through corporate websites, you're already aware of its biggest drawback: overused and overabused stock photos. In fact, stock photos appearing on multiple websites has grown so common over the last couple of years that the most popular images are now notorious.
What crosses a customer's mind when they do a quick search for local businesses and see the same images used on each website? It doesn't reflect the quality and uniqueness a business website should convey. So what should you do when an image is needed and that stock photo is whispering temptations?
First, relax. Here are some pro tips to help you check how used your image is or find a less common image for your website.
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How often do you get the chance to render the design for the trailer of an NBA basketball team? We’re guessing there’s just not enough trailers for this to happen too often. So we were thrilled to get to work with Matt and Dwayne of Defined Designs to create a corporate theme build for the Toronto Raptors.
Looks real, doesn't it? But is it?
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