There has been lots of buzz recently declaring the death of the blog. It’s time to ring in the New Year and see why blogging is still the one most important thing businesses must do to boost their online presence in 2015.
3 Reasons why your business needs to blog in 2015:
1. 92% of Adult U.S. Internet users use search engines.
People use search engines for research, shopping, or entertainment. So when they want to know today’s weather, buy a book, or find a movie, they depend on their search engine for help. How do search engines serve up results? There are “Internet Bots” that are sent out to crawl websites. As they crawl, they scan information and index it. When you search for something, the search engine looks to see what has been indexed compared to what you are searching for and presents a list of relevant results. This means that if you have lots of great information on your website focusing on topics and products that people are looking for, search engines will help bring potential customers to you. Blogging is the easiest and most effective way to amass this information.
This is the first reason why your business needs to blog in 2015.
2. People still need to solve problems.
It’s a new year but the world hasn’t changed. Each day, people are confronted with challenges and problems that need to be solved. Easy access to the Internet has made it more convenient for us to search for an answer online than to call an expert for the answer.This opens up the possibility of customers finding out how your business is the answer to their problem; if you are blogging, then there’s a high chance they’ll find your product and become convinced that it is the best solution for them.
This is the second reason why your business needs to blog in 2015.
3. True advice and insight builds trust.
Have a mechanic you’ve trusted your car with for many years and can’t imagine entrusting it to anyone else? This same principle applies to your business’ web presence. Using a blog to share your knowledge and advice with the community is an effective way to build trust and create authority for your business. This makes you reputable, and customers love to do business with people that they can count on.
This is the third reason why your business needs to blog in 2015.
If you were thinking about blogging for your business, but was never quite sure if it would help your bottom line, we hope this article has helped.
